Introduction
Little Freedom is a personal creative and media website operated by Murilo Mattos. It shares Suzuki Jimny adventures, photography, videography, storytelling and creative collaborations at https://littlefreedom.com.au.
This Privacy Policy explains what information Little Freedom may collect, how it is used and shared, and the choices available to visitors. Little Freedom aims to handle personal information consistently with applicable Australian privacy requirements and good privacy practice, including principles reflected in the Privacy Act 1988 (Cth) and the Australian Privacy Principles where they apply.
Effective date: 15 July 2026
Last updated: 15 July 2026
Information collected directly
Little Freedom may collect information that you choose to provide when you:
- use the contact form;
- send an email;
- make a collaboration or business enquiry; or
- otherwise contact Little Freedom.
This information may include your name, email address, country, business information you choose to provide, and the contents of your message.
Information collected automatically
When you visit the website, Little Freedom and its technology providers may automatically process technical and usage information. Depending on your browser, device, settings and the services active during your visit, this may include:
- IP address;
- browser type;
- device type;
- operating system;
- approximate location derived from technical information;
- pages visited and referring website;
- session duration, navigation and interaction data;
- website performance data; and
- cookie or similar identifiers.
Little Freedom does not use the website to track your precise physical location.
Google Analytics
Little Freedom uses Google Analytics 4 to understand website traffic, performance and general visitor behaviour. Google may process device and browser information, page interactions, approximate location, and cookie or device identifiers.
Little Freedom does not intentionally send directly identifying information, such as names or email addresses, to Google Analytics. Google processes information under its own terms and privacy practices. You can read Google’s Privacy Policy.
Microsoft Clarity
Little Freedom uses Microsoft Clarity to understand how visitors interact with the website and to improve usability and performance. Clarity may process page interactions, clicks, scrolling, navigation behaviour, device and browser information, and session information.
Clarity’s session-recording features are intended to show how the website is used, not to collect the contents of sensitive fields. Form fields and sensitive information should be masked or excluded where supported by the service. Microsoft processes information under its own privacy practices. You can read the Microsoft Privacy Statement.
Cookies and similar technologies
The website may use cookies or similar storage for:
- essential WordPress operation and administration;
- analytics provided by Google Analytics;
- usability and session analysis provided by Microsoft Clarity; and
- recording consent choices where consent controls are available.
The particular cookies used may vary according to your browser, device, privacy settings, login status and consent choices. You can control or delete cookies through your browser settings and through any consent controls made available on the website. Disabling cookies may affect some website features or the accuracy of analytics.
Instagram and Meta integration
Little Freedom uses the official Meta Instagram API to connect the Little Freedom Instagram account to the website. The integration retrieves public account information and media needed to display the Instagram feed.
The integration may process the connected Instagram account ID and username, public media identifiers, captions, media URLs, permalinks, thumbnails, publication timestamps and OAuth access tokens. Access tokens are stored server-side and are not intentionally exposed to website visitors.
Instagram data is used only to:
- authenticate the connected Little Freedom account;
- retrieve public Instagram media;
- display the Instagram feed;
- maintain the connection;
- refresh cached content; and
- diagnose connection failures.
Ordinary website visitors are not asked to connect their Instagram accounts. The integration does not request access to visitors’ private Instagram accounts, direct messages, contacts or private media. Use of the Instagram integration is also governed by Meta’s terms and privacy practices. You can read Meta’s Privacy Policy.
Data received from Meta
The Meta platform data received by Little Freedom relates to the connected Little Freedom Instagram account. It may include the account identity and public media information described above, together with authentication data needed to maintain the connection.
This data is used to authenticate the account, retrieve and display public posts, refresh the website’s server-side cache, and diagnose connection issues. It is stored in the Little Freedom WordPress database and hosting environment, including server-side options and cached records. OAuth access tokens are restricted to authorised server-side processes and WordPress administrators with appropriate access.
Meta platform data is retained only while it is reasonably needed to operate and maintain the integration, provide the cached feed, diagnose failures, meet security or legal requirements, or until it is refreshed, disconnected or deleted. It may be processed by hosting and technology providers that support the website, but it is not sold. Ordinary website visitors do not provide Meta platform data to this integration.
Requests to delete applicable Meta platform data can be made using the process below.
Instagram and Meta Data Deletion Requests
To request deletion of data received through the Instagram integration, email hello@littlefreedom.com.au with:
- your name;
- the Instagram username or account identity involved;
- a description of the data you want deleted; and
- a contact email address.
Little Freedom may need to verify the request where appropriate. Applicable stored Meta platform data will be deleted unless retention is reasonably required for security, legal or operational reasons. This process relates to data stored by Little Freedom; requests concerning data held by Meta should be directed to Meta through its own privacy channels.
Contact form
The contact form collects the information entered into its fields, currently including name, email address, country and message. This information is used to respond to enquiries, discuss collaborations, manage business communications, and help prevent spam, misuse or security incidents.
Contact-form messages are retained only for as long as reasonably needed for those purposes, website administration, security and applicable legal obligations.
Embedded content and external links
The website may link to or embed content from Instagram, YouTube, Facebook and other external platforms. When you follow an external link or interact with embedded content, the external service may collect information under its own privacy policy and place cookies or similar technologies on your device.
Little Freedom does not control third-party websites, services or their privacy practices. You should review the privacy information provided by those services.
Sharing and disclosure
Personal information may be shared only where reasonably necessary to operate the website or manage communications, including with:
- website hosting providers, including HostGator;
- analytics and technology providers, including Google, Microsoft and Meta;
- email providers;
- professional advisers; and
- legal, regulatory or government authorities where required or authorised by law.
Little Freedom does not sell personal information.
Overseas processing
Google, Microsoft, Meta, HostGator and other technology providers may process or store information outside Australia. Their locations and processing arrangements may change over time. Little Freedom cannot guarantee that all information remains in Australia.
Data retention
Information is retained only for as long as reasonably needed for website operation, responding to enquiries, analytics, security, legal obligations and maintenance of the Instagram connection.
Retention periods may vary according to the type of information and why it is held. Cached Instagram content and diagnostic information may be refreshed, replaced or deleted over time. When information is no longer reasonably required, Little Freedom will take reasonable steps to delete or de-identify it where practical and appropriate.
Data security
Little Freedom uses reasonable safeguards appropriate to the website, including HTTPS, server-side storage of Instagram access tokens, restricted WordPress administration access, hosting security, software updates and access controls.
No internet transmission or storage system can be guaranteed completely secure. Little Freedom cannot promise absolute security, but will take reasonable steps to protect information in its control and respond to known security issues.
Access, correction and deletion
You may ask for access to personal information Little Freedom holds about you, request a correction or deletion, or ask how the information has been used. Email hello@littlefreedom.com.au with enough detail to identify the relevant information and request.
Little Freedom may need to verify your identity before acting on a request and may retain information where reasonably required for security, legal or operational reasons.
Children
The website is intended for a general audience and is not designed to knowingly collect personal information from children. If you believe a child has provided personal information through the website, contact hello@littlefreedom.com.au.
Privacy questions and complaints
Privacy questions or complaints can be sent to hello@littlefreedom.com.au. Little Freedom will try to respond within a reasonable time.
If a privacy concern is not resolved, you may be able to contact the Office of the Australian Information Commissioner for information about available options.
Changes to this policy
This Privacy Policy may be updated when the website, services or legal requirements change. The latest version will be published on this page with its effective date and last updated date.